The Most Popular THINKmag posts were a surprise to me. After checking my statistics, it occurred to me that 2016 was a very good year for this site. My pageviews increased dramatically. I made some interesting contacts and grew my instagram page past my target number of 300. I know it doesn’t sound like much but I started the year with over 400 Instagram followers and counting. So I decided to do a round-up of the success of THINKmag in 2016 and list the most popular blog posts.
First on the list is not a blogpost at all. I know there was a blog post written about it so it’s not entirely a fib. But the upcycle issue of my magazine where all the designers showcased used waste to design something new was a popular destination to visit on THINKmag. This was one of the most enjoyable issues to curate. It was challenging to find all the designers in this issue, but that was also part of the enjoyment. The cover was shot in Spain by Ruben Iglesias who also designed the chair on the cover. We chatted about what I wanted to see on the cover for weeks. I skyped in for the shoot at 4:30AM in the morning. It was a great way to start my day whilst I had my breakfast.
I had great response to both my vegan fashion posts. The feedback on Instagram was fantastic. I received a lot of reactions to both the vegan shoe and the vegan bags blog post. People seem to think vegan shoes look terrible. They used to look really geeky, but these days there have been some great shoes to hit the market. They don’t scream vegan treehugger either. What they do say is I’m sexy and I know it. I learnt a lot from the designers too. They are all very careful about how their shoes are made. So if you do invest in a pair of vegan shoes, just know that a lot of loving care went into making these shoes.
This post was popular because there was a free download accessories guide at the end. I decided to make a shopping guide to help people find a lot of these products. I know you’re interested in shopping ethically so it only made sense to create a shopping guide to make life a little easier. The guide only listed the best in quality, style, and uniqueness. I wanted it to be special enough that you’d want to keep it as a reference forever.
4.Neal’s Yard Remedies Contest
Another popular blog post saw a lot of traction on instagram. It led to a quite a few people entering to win $222 worth of Neal’s Yard Remedies. I intended to announce the winner at Christmas. The holidays came up so fast coupled with a few family emergencies delayed the announcement. The contest is still open to Canadian Residents only. So if you’re reading this and you’re in Canada, click here to enter at the bottom of this blog post. I have only three more products to include. The winner will be announced by the end of January,2017.
5.Do You Want To Create Your Own Digital Magazine?
I decided to open the vault to create a resources section for independent ethical designers to launch and sell their own products. Creating editorial for your products gives you another revenue stream that can increase your bottom line. Some remarkable things happened in 2016 because of THINKmag. I had more interesting freelance work in 2016. Curating an archived clothing collection for auction was one last year’s highlights. I worked with another designer on her first capsule collection. The landing page for THINKmag got finished by yours truly. And I have to say the feedback has been quite good. It also forced me to a look at my content more closely to decide the editorial line-up. If I didn’t have a digital magazine, I don’t believe I would have had so many opportunities.